Past Projects

Career Focus

• Physician Engagement (incl. CME)
• Patient Awareness
• Sales Rep Coaching (SFE)

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DFC Website – Patient Recruitment

Client: Eisai Pharma
Focus: #Disease Awareness# & #AD Registry#
🔗 DFC Global Reference (2017)

An AD prevention-awareness campaign and a NGO referral platform supporting the Dementia Friendly Community (DFC) initiative.

• Essential to the program: QR coded wristbands
• Over 300,000 registered DFC members
• Recognized as a 2017 Best Practice Innovation under the global DFC initiative
• Technology platform: WeChat Official Account, WeChat.js API, SMS gateway, Alibaba Cloud ECS & RDS

In China, direct-to-patient (D2P) outreach is prohibited, and NGO activities are closely monitored.

To secure approval, we positioned the campaign under the Dementia Friendly Community (DFC) theme.

Eisai, a Japanese company, partner with us for 10 years (2012-2021). During the period, Aircept remained the leading prescription drug for AD and MCI (mild cog impaired) patients in China  

Lunch Bag CME – Physician Engagement

Clients: Pfizer, Roche, GSK, Merk (aka MSD), Novartis, and almost all Big Pharmas in China

Focus: #Physician Enga# & #Continuing Med Edu# #Saleforce Effec#

Customer’s Challenges

-Scattered target base and large sales force (e.g., Lipitor: 200K target doctors, 1,500 reps)

-Shift toward **evidence-based medicine** → need for precision messaging

-**LunchBag** positioned as a cost-effective alternative to ,medical symposium

-In need of an activities Life-Cycle management system

Technology constraints:

before iPhone era, pre 3G mobility, limited connectivity (SMS only), no cloud infrastructure, no streaming video, modem connection to private servers (running Windows NT)

Our Solution–Rep’s Workflow (easy to operate)

-SMS check-in – Rep receives a Meeting ID.

-Play Video, and Prompt for Physician's Feedback

-Physician Send SMS with the Meeting ID.

Stack Overview

Laptop (Rep in the Field)

Auto-start via .bat from CD/DVD
Simple media control interface
Windows Media Player SDK + Visual Basic
Video timeline synced with JPG slide prompts

NT Server

Multiple COM ports, each with a connected modem
Lightweight storage in Access or MySQL for incoming SMS
Auto-export to Excel for client reports

The project received rave reviews from Big Pharmas. Simple and robust overall. Scaled to heavy use over long period, with very few downtime and minimal IT support.

Pfizer

continued to place order from 2008 through 2010.

Roche

remained an active client for similiar initiatives.

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